We offer a customized suite of solutions and strategic capabilities that embed qualitative research in your consumers’ natural environments.
consumer exploration
Understand what drives consumer attitudes and behavior in your category and beyond by exploring the why and how. Using our strategic capabilities, we’ll help uncover foundational insights to fuel your segmentation, identify or bring to life Jobs-to-be-Done, or deep-dive among consumer targets or segments to update, refresh, or validate data.
SHOPPER MARKETING
Be alongside consumers as they shop to experience in-the-moment selections and understand key purchase drivers. Our in-context programs and strategic capabilities bring shopper attitudes and behaviors to life, helping to inspire innovation, develop or optimize packaging, or explore aisle and shelf navigation for optimization.
see our case studies
see our case studies
see our case studies
see our case studies
in-person
at home, at work, while shopping, with friends or family, enjoying activities, playing sports, dining or hanging out – anywhere
virtual
via mobile, online, or social apps, platforms and networks
Strong strategic insight + impactful analysis
Our consultative approach means that we provide value-added target insight and marketplace perspective, contextualizing learning into lifestyle/lifestage perspectives, and providing strategic brand-building guidance for our clients.
Stories brought to life. Compelling insights and findings that do not feel like a research report. Our deliverables are compelling research stories that reflect consumer understanding and provide actionable implications.
Our strategic deliverables range from insightful text-based reports to engaging graphical decks to documentary-style video reports that immerse clients in the experience of target audiences.
